Our core business principle is to create value for our customers. The success of IPG relies on the success of its customers. Experience tells us that we can only share the wealth created by our customers if we continue to create value for our customers.

We look forward to being the best company in our field, not necessarily the largest company. IPG selects clients to work with and focuses on only those areas where we can create value for our customers.

Compared with short-term business value, we pay more attention to the quality and development potential of our customers. IPG provides services from the customer's start-up phase and continues to provide assistance throughout the career development process. While the amount and quantity of entrusted services is a measure of our performance, our success is more due to the quality of our customers and the establishment of long-term, stable customer relationships.

Our customers are unique. We have invested a lot of energy in every customer to understand each customer's actual needs and provide customers with the most valuable solutions.

We are a customer-focused intellectual property service organization. We give our customers peace of mind and trust, and in no case do we put our own interests ahead of our customers' interests.

We have the ability to fully mobilize our resources to serve our customers. We firmly believe that the ability to coordinate the full resources to provide services to our customers is one of the key to the core competitiveness and success of IPG. In order to make IPG more cohesive, we are committed to maximizing trust and loyalty between employees and IPG, employees and employees.

We attach great importance to the reputation of IPG. Although talent and capital are equally important to us, the reputation of IPG is our most valuable asset. We adhere to the most stringent policies, laws and ethics to constrain our behavior.